Gather all your ingredients and preheat your oven to 350°F (175°C).

In a large mixing bowl, cream together the softened unsalted butter and granulated sugar.

Add the large eggs one at a time, mixing well after each addition, then add the pure vanilla extract.

In a separate bowl, sift together all-purpose flour, baking powder, and a pinch of salt.

Combine the wet and dry mixtures, alternating with the whole milk, until just combined.

If desired, mix in food coloring to create vibrant hues.

Scoop the batter onto lined baking sheets or into cupcake trays.

Bake for 10-15 minutes, watching for golden edges.

Let the treats cool for a few minutes on the sheets before transferring to a wire rack.